The New Way to success.advance.progress.
River2Sea is a small company that was founded in 2003. We are centrally located to some of the best water ways in California. We use the California Delta, Clear Lake and Lake Berryessa as testing grounds for all of our lures. We strive to be innovative and create lures that not only produce results but are also affordable. We listen to our pros and they work side by side with us to create some of the best baits out on the market.